Assessment Overview
- Weighting: 30% of unit total
- Due Date: Week 5, Sunday, by 23:55 AEST/AEDT
- Assessment Type: Individual assessment
- Word Count / Length: 1500 words +/- 10%
Unit Learning Outcomes
In this assessment, you will be tested on whether you have successfully met the following Unit Learning Outcomes (ULOs):
- [ULO1] Demonstrate an understanding of the essential components of information systems.
- [ULO2] Describe how application software and data bases support personal, workgroup, and enterprise business objectives.
- [ULO3] Demonstrate the fundamental components of key enterprise systems used in business.
Submission Type and Required Format
The type of assessment you will be completing is a Report submission.
It should include the following:
- Cover sheet: APIC standard coversheet
- Referencing: Use Harvard referencing format
Formatting information:
- Submission: Only through Canvas
- Length: 1500 words max (+ or – 10%)
- Font size: 12pt (min) Times Roman
- Line spacing: 1.5 or double line spacing
Information about presentation can be found here on the Library and Learning Support website: Reports
Assessment Details
Assessment Purpose
The purpose of this assessment is to:
- Demonstrate an understanding of the essential components of information systems.
- Describe how application software and data bases support personal, workgroup, and enterprise business objectives.
- Demonstrate the fundamental components of key enterprise systems used in business.
Assessment Instructions
In this assessment, you will need to complete the following steps:
- Go through the following assessment contents at least twice and ensure.
- Then write a report based on the assessment requirements.
Assessment Details:
E-business venture using information systems and website creation
As an APIC gradate and an aspiring business owner, you intend to launch a cutting-edge company that uses technology to connect with a large audience. You see the opportunity to introduce a distinctive product or services that differentiates you from competitors in the market as the worldwide market grows quickly. Within the first year, you wanted to improve operations, increase consumer interaction, and maximise sales through the usage of website and information technologies.
To mentor you through the process, your lecturer has asked you to concentrate your business on a domestic or international market and the business will be based on an industry of your choice from the list below:
- Technology Solutions
- Cybersecurity Services
- Gaming Industry
- Web Design and Development
- Data Analytics
- Digital Marketing
- E-commerce
- IT Consulting Services
- Cloud Computing
- Software Development
Task: Select one industry and either a product, service, or a combination of both. Design your business model to operate primarily online, using Information System technologies to optimize operations, marketing, and interact with current customers and future customers.
- Choose an industry and product/service from the above table that you are passionate about and briefly describe your new online business idea, detailing the concept, the industry background, and the market potential. Include insights into the specific niche you are targeting.
- Discuss the potential business opportunities for your selected idea. Consider factors such as emerging markets, growing customer segments, demand for innovative solutions, and the scalability of your business.
- Identify current challenges in the global or domestic market that could impact your business. These could include supply chain disruptions, labour shortages, technological advances, cybersecurity threats, or changes in government regulations. Discuss how these issues could affect your operations and how you plan to mitigate them.
- Research and identify at least 2 essential information systems needed to operate your business effectively. Consider various software solutions such as customer relationship management (CRM), e-commerce platforms, project management tools, cloud-based storage, cybersecurity measures, mobile apps for customers, and other technologies. Justify your choices and explain how these systems will support business operations and customer interactions.
- Design and build a website that will serve as the primary interface for your business.
a. It should be user-friendly, visually appealing, and optimized for e-commerce. The website should include features such as secure payment gateways, product/service listings, customer service chat, and any additional functionalities that fit your business model.
b. The website should be tailored to meet the needs of your target audience and enhance the user experience.
c. Create your website using a platform like Wix.com, WordPress, or any other website builder. Provide the link of the website that you have designed and build.
For how to build a website:
- In wix: https://www.youtube.com/watch?v=TulXGQydVIo
- In wordpress: https://www.youtube.com/watch?v=jl8F4WglM3I
Artificial Intelligence (AI) Use
In this assessment, the use of generative artificial intelligence (AI) tools is PERMITTED. You can use in the initial stages of the assessment for brainstorming, generating ideas, clarifying concepts and creating structures. No AI content is allowed in the final submission. Students may continue to use spelling/grammar checkers (e.g. Microsoft spell-check) and referencing software only. You CANNOT use AI tools to generate your full assessment.
Example tools might include:
- Brainstorming
- Idea generation
Students take full responsibility for the content of their assessments, and AI tools should be used as a supplement to your own research and analysis rather than as a replacement. If you use AI tools in an unethical or irresponsible manner, such as copying AI-generated output without checking it against reliable sources, you risk committing academic misconduct. Any use of AI must be appropriately acknowledged in the AI declaration on the Assessment Cover Sheet.
Refer to the Using AI page on the ECA Library and Learning Support website for further guidance.
Other Important Information
Assessment Resources
It is strongly recommended that you use the following to find academic peer-reviewed sources of information.
- ECA Library catalogue and databases
- Unit Readings (Course Reserves) lecture slides, tutorials, and reading materials), engage in the unit’s activities, and in the discussion forums. The prescribed textbook is the main reference along with the recommended reading material
- Subject Guide: BIS1001 https://apic.instructure.com/courses/1711/pages/unit-study-guide
For in-text citation and referencing, follow the ECA HE Student Guide to APA 7th Referencing.
Submission Requirements
On completion of your assessment:
- Submit your document as a PDF or MS Word document via the assessment submission link in Canvas.
- Include a completed Assessment Cover Sheet, including the AI Declaration, and attach it to the assessment.
Assessment Support
- For academic support or feedback on a draft of your assessment, please email [email protected]
- For assistance with finding resources, such as books and journal articles, please email [email protected]
- For information and guides on tackling assessments and developing your academic skills, please visit in the ECA Library and Learning Support website: https://eca.libguides.com/
- For queries about this specific assessment task, please contact the Unit Coordinator.
Assessment 1 Rubric
Report Rubric
Marking Criteria
Not satisfactory (0-49%) of the criterion mark
Satisfactory (50-64%) of the criterion mark
Good (65-74%) of the criterion mark
Very Good (75-84%) of the criterion mark
Excellent (85-100%) of the criterion mark
1. Choose an industry and product/service... (10%)
ULO 1, 2 and 3
Poor introduction with irrelevant details on the new online business idea, missing details and the concept, the industry background, and the market potential.
Introduction is presented briefly but missing key concepts.
Introduction is generally presented along with key concepts with minor details missing.
Introduction is professionally written, and the report outline is also discussed with the required concepts.
Introduction is very professionally written, and the report outline is also discussed with all the required concepts.
2. Discuss the potential business opportunities... (20%)
ULO 1, 2 and 3
Poor explanation about potential business opportunities in domestic market or global market, and the scalability of your business.
Brief discussion about potential business opportunities in domestic market or global market, and the scalability of your business.
Good discussion about potential business opportunities in domestic market or global market, and the scalability of your business.
Well discussion about potential business opportunities in domestic market or global market, and the scalability of your business.
Very well research about potential business opportunities in domestic market or global market, and the scalability of your business.
3. Identify current challenges... (20%)
ULO 1, 2 and 3
Poor explanation on the current issues impacting our online business and plan to mitigate them.
Brief discussion on the current issues impacting your online business and plan to mitigate them.
Good discussion on the current issues impacting your online business and plan to mitigate them.
Well discussion on the current issues impacting your online business and plan to mitigate them.
Very well research on the current issues impacting your online business and plan to mitigate them.
4. Research and identify at least 2 essential information systems... (25%)
ULO 1, 2 and 3
Does not clearly state an argument or point of view or else little or no supporting reasoning or evidence is presented about information system requirements to run online business.
States an argument or point of view but does not present discussion about information system requirements to run online business.
States an argument or point of view discussion about information system requirements to run online business.
Presents an argument using evidence and /or logical reasoning in support discussion about information system requirements to run online business.
Develops a clearly articulated argument, using evidence and/or systematic logical reasoning with high level of critical analysis skills on discussion about information system requirements to run online business.
5. Design a brand new website... (15%)
ULO 1, 2 and 3
Does not represent a problem with poor website appearance.
Brief discussion of represent problem with poor website appearance.
Good represent a problem with a good website appearance.
Well represent a problem with well website appearance.
Excellent represent a problem with excellent website appearance.
6. Writing Quality & Adherence to Format Guidelines (10%)
Non-ULO linked. E.g. use of sources, referencing and citation
Report shows a below average/poor writing style lacking in elements of appropriate standard English and following proper Harvard guidelines. Frequent errors in spelling, grammar, punctuation, spelling, usage, and/or formatting.
Report shows below average and/or casual writing style using standard English and following Harvard guidelines. Some errors in spelling, grammar, punctuation, usage, and/or formatting.
Report shows an average and/or casual writing style using standard English and following Harvard guidelines. Some errors in spelling, grammar, punctuation, usage, and/or formatting.
Report shows above average writing style and clarity in writing using standard English and following Harvard guidelines. Minor errors in grammar, punctuation, spelling, usage, and/or formatting.
Report is well written and clear using Harvard guidelines and standard English characterized by strong writing style. It is free from grammar, punctuation, spelling, usage, or formatting errors.